Before I show you how to sell with your Infusionsoft campaigns, let’s do something your competition is ignoring.
Let me show you how to create your campaigns …
So people actually take ACTION!
Think about the last campaign you built.
Ignore the actual content for a minute and notice does your campaign have built in contingencies and follow ups?
As you may have probably found,
Your Infusionsoft Campaign isn’t 100% complete, and might have some holes!
“Companies fully using marketing automation see 53% higher conversion rates” (Aberdeen Group, Marketing Lead Management Report, Jul 2012)
And that’s really important because when your contacts enter your campaigns they don’t always follow the yellow brick road.
Oftentimes, a very small percentage 1-2% will actually follow your campaign process perfectly.
Luckily you can fix this by creating campaigns that are designed to account for these holes.
When you fix this your results will be astounding.
You will be converting a higher percentage of new leads resulting in more sales for your business.
Here are the 5 steps you need to take when building Infusionsoft campaigns designed to sell!
Step 1: Find The Areas Where Prospects Can Drop Off
The first step is to find the areas where you campaign is lacking a follow up sequence or might have a hole.
You can typically find these by switching your existing campaign into performance mode and looking where the queued contacts are waiting. If this is a brand new campaign then you can usually find the bottlenecks where contacts must take a certain action to move on.
- Tag Goals
- Link Click Goals
If your prospect has to make a decision or perform some action write it down for an area to add in a follow up.
Step 2: Determine What Actions Prospects Need To Take And Reward Them For Taking Action
This step is one most Infusionsoft users don’t take because it takes extra work.
You want to keep the prospects on the yellow brick road as much as possible. To do this you need to use a bit of psychology 101 to keep them on the path. Inside Infusionsoft you have the ability to track when prospects take the proper actions such as:
- Clicking Links
- Filling out Forms
- Opening Emails
- Watching Videos
When your prospect takes the desired actions you should take them into a sequence for action takers and have your next follow up email mention the action they just took for example in a video course.
I am really excited to send you the next video in the video series earlier then the rest of the group.
I noticed you took action and watched the entire last video so here is my gift to you for taking action.
Hope you enjoy this video just as much as the last. This video will outline our most exclusive campaigns and exactly how you can build them on your own.
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Step 3: Talk To Your Prospects on Different Mediums
In a digital age our prospects attention spans differ and they all consume content differently. Some of your prospects will prefer to read your content, while others will prefer to watch it. If you want to convert as many prospects as you can try different mediums.
Again, using Infusionsoft you can see if a prospect is taking action on your written content using the methods from the last step. You can also use PlusThis video triggers to see if prospects are consuming your video content.
This allows you to create follow ups for the prospects who maybe don’t like written content but will like video and vice versa.
Step 4: Retarget Your Prospects Who Disappear
You can utilize any of these softwares to retarget your Infusionsoft campaign prospects with a targeted message that will help retarget them. You can finally re-sell to the people who say “no” …without being pushy or obnoxious. You can give them the opportunity to reengage with you and move along your buyer journey.
Step 5: Stop Trying To Convert On The First Date
I don’t think I need to dive too deep on this step. You need to setup your Infusionsoft Campaigns to take prospects on a journey to get them to trust your company and want to buy your product or service. If you don’t build up any good will or try to close them after a few emails you will be disappointed.
Instead use the automation to help you build campaigns that will identify the people who demonstrate interest in your products and services. You can focus on closing them and nurture the rest until they are ready buy something.