Marketing automation has the power to explode your business when combined with inbound marketing. You can very easily go from 20 leads per week to 200 lead per day. In cases for my own clients marketing automation has helped them generate over 2,000 leads per day and generate $40,000 in 8 weeks!
So, you know that marketing automation works but how do you make it work for your business. I will also suggest that you start with lead generation. Marketing automation allows you to collect leads, nurture leads and sell at the same time without driving you insane. This whole concept of automating your business revolves around leads. This means you need to produce a steady stream of leads, and one of the best ways to accomplish that goal is by using marketing automation to amplify your existing marketing.
How to Using Marketing Automation to Explode Your Existing Marketing
I learned these 5 ways to use marketing automation for lead generation through experience, trail and error and heartbreaking failures. Just like you I have struggled, succeeded and down right hated my business at times. The first way comes from a time of failed attempts to generate leads from my existing list. Experts told me that money was in the list and I had a list of over 100 people but no dollars flowing in. After months of no sales I decided to craft an email series that would connect with my leads and turn them in to paying customers.
1. Automated Email Drip Campaigns
Email is still the number one way to generate income for your business in most industries. Email marketing ROI sits at $44 to $1. The amount of email accounts will grow to 2.7 billion by 2017. All this means is that email still works and its growing. Follow the steps below to create your first email drip campaign.
Step 1: Create a lead magnet (free ebook, free report, free consultation) The key here is to keep this free to incentivize people to join your mailing list.
Step 3: Create your email drip campaign. Again, I use Infusionsoft for this but you can use tools like Drip, Hubspot, Ontraport, Aweber, Mailchimp, Active Campaign etc. In this drip campaign you want to focus your emails on providing value instead of asking for the sale over and over.
Use this guideline when creating email drip sequences:
1. Introduction/ Give Free Offer
2. Provide Value/ Information
3. Value/ Small CTA
4. Value/ CTA
5. Value/ Strong CTA
7. Optional: Last Chance CTA
2. Landing Pages
You know that landing pages are important but yet you only have a few of them. Stats show that businesses that have more landing pages generate more leads, makes sense right! Marketing automation makes having tons of landing pages easy. You can combine landing pages with email drip campaigns for maximal effect.
The benefit of having marketing automation behind your landing pages is you can create one multiple offers and they are all being fulfilled without extra work from you. You can literally set and forget these and they will generate leads but I would suggest regularly testing your landing pages to improve conversion rates.
Landing pages can act as your sales force collecting leads for various offers and delivering them to your list to be sold or informed about offerings you provide.
Check out these examples of highly effective landing pages:
3. Social Media
Social media can generate leads for your business without much work. The key to social media is to use the native medium and communicate to the users using their language. Instagram loves pictures, quotes and twitter loves short comments and articles. Using the native language plus using the follow for a follow rule will allow you to build a following on social media.
The key with social media is not to over promote yourself and give more than you ask about 8 to 2. I have found that driving people to links in your profile increase engagement and keeps your marketing native to the platform to increase your leads.
Use social media along with your landing pages and email drip campaigns to convert followers in to subscribers and then customers.
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4. Offline Marketing
Offline marketing has died off for some businesses. I think now is the time that you should get back into offline marketing. The best part is now you can use marketing automation with your offline marketing to amplify its capabilities.
Using marketing automation you can now send direct mail, text messaging and telemarketing all in an automated way. In my last post I went over a way to use text messaging to collect leads offline check it out here.
Giveaways are powerful ways to build your email list along with creating raving fans. You can use tools like Rafflecopter and Kingsumo to automate the giveaway process. In addition to those you can use your marketing automation software to create a custom email drip campaign that will inform subscribers of the progress and results of the giveaway. Once the giveaway is over you can then using another drip campaign to market to them your core product or offer.
These are just 5 ways you can use marketing automation stay tuned as the next few weeks. I will be sharing more content on marketing automation to help you automate your business and make your business easier.
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